Our story

Founded by former model Hanna Smirnova with over 10 years of international experience in the fashion industry.

Working across multiple countries and agencies, Hanna encountered numerous challenges that inspired her to create a solution for the next generation of talent. One of the key issues was the lack of accessible, reliable information in the modelling industry. Her first mother agency offered little guidance, leaving her to learn essential knowledge through informal conversations with other models. Important insights were shared quietly, without structure or support.

Modelsider App was created to change that.
Originally launched as a community platform, Modelsider aimed to give models a space to share experiences, support one another, and exchange knowledge. Over time, it gained the support of numerous ethical mother agencies that aligned with its mission. As the community grew, so did our ambition. Today, Modelsider is developing solutions to address deeper structural issues within the industry.